Rái advertising is the first company of the group, which along its history, has accumulated broad experience in retail, industry, service and franchises. here, creativity is not an isolated idea, but a strategic concept and multi-platorm developed in an integrated way. If every customer is a case, each case may become a big case. Talent and tools are always there.
Way beyond live marketing, way beyond trade marketing, we are specialists in promotion, incentive, brand experience, conventions, activations, product launches, pdv actions, among others.
A company of intelligence in content, influencer marketing and press management. We act as a data galery by market segment performing communication planning, influences, press conference, editorial projects, production for youtube, among others.
Or software house works in the technology market to provide intelligent solutions focusing on result, at low cost and high performance. We use high-tech tools with the objective to optimize and solve customers challenges.
Yad contemplates all vehicles ensuring agility, punctuality and efficiency it works the material logistics to the point of sale or final consumer.
More than 30 movies produced for tv and 500 hours of digital content in 2018. At times, specific needs may arise and an accessible and close solution can help greatly. And for this teola was born: to make our experience and our ability to well resolve services in photography, in filming, in content, audiovisual projects requiring agility and budget available to our costumers.
We are ani. Its name comes from hebrew, which refers to the inner, the essence, the transformation, the eternal evolution. More than just a name, it's our way of doing, thinking, working. What we do: communication, on / off, design, visual merchandising. We use creativity to approach brand consumers, that is, to connect people to our objectives. Because, we live from results, as well as our customers. This is ani’s way of thinking, an agency of rai omni channel, one of the greatest independent communication groups in Brazil.
Awaken, trading desk that operationalises content through programmatic media, one of its main objectives is to transform the way its customers are communicating with consumers. To expand the presence of brands on the online universe, the company uses technology which automatizes the purchase of advertising spaces on the internet which is increasedly consolidated on the digital world.
The Paletas (a Mexican version of the Popsicle) became a fever in between 2013 to 2015. Paleteria could be found on every corner, but this popularity came with a cost: everybody was occupying the same niche, in what we called “the mexicanization”. So, we decided to take a step in another direction, daring to leave the Mexican roots behind, and deviating from focusing on the origin, to focusing on the product and its outstanding quality: fresh/filling ingredients, real fruits, real flavor, all combining to create a “Flavor Punch”. Fun Fact: Paleteros is Brazil’s first and biggest brand/franchise with more than 190 stores nationwide. Now, Paleteros is sailing alone at the sea of profits, a “Flavor Punch” to the other players.
Goal: convert likes into clothes for donations. The idea was to give a humanitarian touch and more meaning to Facebook likes. This idea made Flogoral (Sore throat lozenges) engage its fans and attract thousands of new ones around a noble cause: make winter a little bit warmer. At every 30 likes one piece of clothing was donated to the Casa do Zezinho (Orphanage). Between May 2014 and July 2015, the campaign gained more than 150,000 likes, corresponding to 5,000 donated clothing items. Now that’s heartwarming!
One of the biggest differentials of Simonetto is their flexibility. It’s not just cabinetry, it’s real custom made, tailored at every detail according to a costumer’s specific needs and lifestyle. We explored the brand’s essence and created the “Millimetrically You” campaign showing all the possibilities Simonetto offers.
It’s important to raise awareness about preventive actions against cancer, when it at can be treatable and curable during the early stages. We created a campaign displaying infamous evil individuals at a young age, representing cancer in its early stages. This concept aimed at alerting and encouraging people to take preventative measures before the cancer would develop further.
Liberty Mutual believes in inspirational actions. We used Cafu’s (the Multi-Champion and Captain of the Brazilian Team) inspiring history and career story to kick-start the campaign called “This Is My Example”, made exclusively for online media. The campaign reached 8 million views on YouTube and generated more than 600,000 fans on Facebook.
Continental was the proud sponsor of FIFA World Cup 2014. In honor of every host city, we featured an image of a tire tread forming rubber-cities by rounding up brands, stadiums, city landmarks, and events all in one, driven and created with great details.
The fans attending and viewing the Brazil Cup 2015 had an incredible surprise from Continental Tires: The Contact Sign. Contact is one of the most popular tire lines in the country. To reinforce and represent its reliability and performance, we created a sticky sign surrounding the field that captured all balls that went out of bounds. Even if the players missed a goal, our goal was to show fans how they could score gold with Continental’s Contact Tires.
Bernardinho is one of the greatest Brazilian athletes. He is an Olympic Gold medalist as a player, and later as coach. But, he’s also known for his temper: A man who becomes frustrated when he doesn’t achieve anything less than perfection. We developed the idea of using Bernardinho’s traits to integrate them with the brand’s message. We decided to invite Bernardinho and Fernanda Venturini (his wife, and an Olympic Gold Medalist, as well) to demonstrate to consumers that even the man, famous for his athletic abilities and short temper, feels tranquility, and confidence by relying on Liberty Mutual.
Biofenac age rápido na dor e fundo na inflamação para ninguém ficar parado. Para reforçar sua eficácia, o anúncio dá um cala boca na dor. Com uma semelhança entre o som de pedido de silêncio e do spray, criamos o anúncio: "A dor quer te ver parado. E quando ela falar mais alto, Shhhh!!!
Para divulgar o tamanho enorme dos sanduíches Subway, nada melhor que uma comparação irônica com a concorrência. Colocamos um sanduíche da Subway em uma caixa de Big Mac, mas por ser tão maior, ele fica praticamente inteiro pra fora da caixa, demonstrando que Subway é muito mais negócio. O conceito finaliza o anúncio: "Desculpe, mas somos bigger, Mc."
30-second spot: Cheeseburgers, and hot dogs get in your way of feeling and looking your best, and they could never match how tasty and healthy a SUBWAY sandwich is, no matter how much they try. Our idea was to depict unhealthy fast foods trying to be something that they’re not. We “tell them” their efforts are useless because only SUBWAY can offer the ultimate satisfying, and healthy experience.
Seguindo o foco do novo posicionamento do produto Biofenac, criamos um aplicativo nas versões iOS e Android. O Biofenac Runner auxilia o corredor mostrando dados como tempo de corrida, percurso, calorias e ritmo. Além de agenda das corridas e notícias sobre saúde e bem-estar. Tudo voltado para o corredor, seja ele de fim de semana, seja atleta profissional.
VP de criação
VP de criação
Diretora de Mídia
Diretora de Atendimento
Diretor de Criação
Diretor de Interação e Processos
Diretora de Atendimento
Diretor de Criação
Diretor de Planejamento
Diretor de Tecnologia
Diretor de Criação
Diretor de Arte Final
Gerente de Conteúdo
Coordenador de Produção
Gerente de BI
Gerente de Logística
Gerente de PR
Diretora de Atendimento ANI