IT ALL BEGAN WITH RÁI ADVERTISING AGENCY, OVER 20 YEARS AGO. WE HAVE GROWN INTO 7 SPECIALIZED AGENCIES, OFFERING CUSTOMIZED AND CREATIVE MARKETING SOLUTIONS. OVER THE YEARS, RAI HAS WORKED WITH LEADING GLOBAL BRANDS IN VARIOUS INDUSTRIES SUCH AS: RETAIL, CONSUMER PRODUCTS, SERVICES, AND FAST FOOD FRANCHISES/ RESTAURANT CHAINS.
FOR RAI, CREATIVITY IS NOT AN ISOLATED IDEA, BUT RATHER A STRATEGIC AND MULTIFACETED CONCEPT, DEVELOPED IN A STRATEGICALLY INTEGRATIONAL WAY.
OUR SUCCESS IS DEFINED BY THE SUCCESS ACHIEVED BY OUR CLIENTS. WHILE EVERY CASE IS UNIQUE, AND TRANSORMS INTO AN EXCLUSIVE PROJECT, ALL OUR ENDEAVORS SHARE THE SAME END GOAL OF GENERATING SUCCESSFUL RESULTS.
WE GO WAY BEYOND CONSUMER PROMOTIONS AND TRADE MARKETING ACTIVITIES FOR OUR CUSTOMERS. WE OFFER BUSINESS INTELLIGENCE, STRATEGIC DIRECTION AND END TO END PROCESS MANAGEMENT. THIS IS OUR MISSION.
• LIBERTY MUTUAL, FIFA WORLD CUP 2014™
• CONTINENTAL TIRES, FIFA WORLD CUP 2014™
• ROCK IN RIO, LOS PALETEROS
• SAMSUNG, GALAXY S5 LAUNCHING.
• 2,500 MICRO-EVENTS FOR BASF EVERY YEAR.
DEZOITO IS OUR PUBLIC RELATIONS AND SPECIAL PROJECTS AGENCY.
DEZOITO FOCUSES ON MAKING YOUR BRAND APPEAR RELEVANT AND ENGAGING.
WE EXPLORE EVERY MEDIA RELATIONSHIP, CREATING SYNERGY BETWEEN CUSTOMERS AND COMPANIES.
WE ARE RECOGNIZED FOR OUR EDITORIAL EXCELLENCE AND FOR GENERATING CUSTOMIZED CONTENT SOLUTIONS.
OR DIGIWEB IS A FULL SERVICE DIGITAL AGENCY AND HAS AS IT’S DNA PURE PERFORMANCE. WE GO BEYOND AND ABOVE BY OFFERING:
• SOCIAL MEDIA ACTIVATION
• A SOFTWARE HOUSE AND DIGITAL SOLUTIONS.
WE DEVELOP INTELLIGENCE AT EVERY STEP OF THE PROCESS AND PROJECT. THE IMPORTANT THING TO REMEMBER IS THAT OR DIGIWEB DELIVERS RESULTS AT HIGH INTERNET SPEED.
WE EXCEL IN SUPPORTING OUR CLIENTS WITH LOGISTICAL SUPPORT TO DELIVER MERCHANDISING MATERIALS. WE HAVE SEVERAL YEARS OF EXPERIENCE WORKING WITH LARGE RETAIL CHAINS AND SUPPORTING THE FRANCHISEE OPERATIONS. OUR SERVICE GOES BEYOND DELIVERY…IT GUARANTEES THAT EVERY PROMOTIONAL CAMPAIGN IS EXECUTED ON TIME AND WITH EXCELLENCE.
• FILM PRODUCTION
• EVENTS COVERAGE
• LIVE BROADCAST / HD
• TV / RADIO CONTENT
• DIGITAL MEDIA CONTENT
WE ARE ANI. THE NAME COMES FROM THE HEBREW, IT REFERS TO THE INNER, THE ESSENCE, THE TRANSFORMATION, THE ETERNAL EVOLUTION. MORE THAN JUST A NAME, IT IS OUR WAY OF ACTING, OF THINKING, OF WORKING.
WHAT WE DO
• ON / OFF.
• VISUAL MERCHANDISING.
HOW WE DO:
WE ARE AN AGENCY MADE OF PEOPLE, WHO SERVES PEOPLE WHICH COMMUNICATES WITH PEOPLE. WE ARE ART, SOUNDS, COLORS, WORDS. WE ARE ANALOGIC, WE ARE DIGITAL. WE ARE A STARTUP. AND, MAINLY, WE ARE PEOPLE WHO THINK INTELLIGENTLY TO SOLVE UP THE MOST COMPLEX PROBLEMS. WE USE CREATIVITY TO ATTRACT BRAND CONSUMERS, THAT IS, TO CONNECT PEOPLE TO OUR OBJECTIVES. BECAUSE WE LIVE FROM RESULTS, AS WELL AS OUR CUSTOMERS. THIS IS THE ANI WAY OF THINKING, AN AGENCY OF THE RAI OMNI CHANNEL, ONE OF THE GREATEST INDEPENDENT COMMUNICATION GROUPS IN BRAZIL.
AWAKEN IS A BUSINESS INTELLIGENCE AND INNOVATION CONSULTING AGENCY.
IT IS OUR ANSWER TO HELP OUR CLIENTS DEFINE A NEW BUSINESS DIRECTION. IT IS STRATEGIC INNOVATION APPLIED TO CURRENT BUSINESSES CHALLENGES FOCUSED TO:
• INCREASE REVENUE.
• IMPROVE BRAND IMAGE AND BRAND EQUITY
• ALLOW COMPANIES TO ACCESS NEW MARKETS/SEGMENTS
• GENERATE MID AND LONG TERM COMPETITIVE ADVANTAGES.
BASICALLY, IT IS ESSENTIAL ELEMENT FOR DRIVING NEW BUSINESS.
The Paletas (a Mexican version of the Popsicle) became a fever in between 2013 to 2015. Paleteria could be found on every corner, but this popularity came with a cost: everybody was occupying the same niche, in what we called “the mexicanization”. So, we decided to take a step in another direction, daring to leave the Mexican roots behind, and deviating from focusing on the origin, to focusing on the product and its outstanding quality: fresh/filling ingredients, real fruits, real flavor, all combining to create a “Flavor Punch”. Fun Fact: Paleteros is Brazil’s first and biggest brand/franchise with more than 190 stores nationwide. Now, Paleteros is sailing alone at the sea of profits, a “Flavor Punch” to the other players.
Goal: convert likes into clothes for donations. The idea was to give a humanitarian touch and more meaning to Facebook likes. This idea made Flogoral (Sore throat lozenges) engage its fans and attract thousands of new ones around a noble cause: make winter a little bit warmer. At every 30 likes one piece of clothing was donated to the Casa do Zezinho (Orphanage). Between May 2014 and July 2015, the campaign gained more than 150,000 likes, corresponding to 5,000 donated clothing items. Now that’s heartwarming!
One of the biggest differentials of Simonetto is their flexibility. It’s not just cabinetry, it’s real custom made, tailored at every detail according to a costumer’s specific needs and lifestyle. We explored the brand’s essence and created the “Millimetrically You” campaign showing all the possibilities Simonetto offers.
It’s important to raise awareness about preventive actions against cancer, when it at can be treatable and curable during the early stages. We created a campaign displaying infamous evil individuals at a young age, representing cancer in its early stages. This concept aimed at alerting and encouraging people to take preventative measures before the cancer would develop further.
Liberty Mutual believes in inspirational actions. We used Cafu’s (the Multi-Champion and Captain of the Brazilian Team) inspiring history and career story to kick-start the campaign called “This Is My Example”, made exclusively for online media. The campaign reached 8 million views on YouTube and generated more than 600,000 fans on Facebook.
Continental was the proud sponsor of FIFA World Cup 2014. In honor of every host city, we featured an image of a tire tread forming rubber-cities by rounding up brands, stadiums, city landmarks, and events all in one, driven and created with great details.
The fans attending and viewing the Brazil Cup 2015 had an incredible surprise from Continental Tires: The Contact Sign. Contact is one of the most popular tire lines in the country. To reinforce and represent its reliability and performance, we created a sticky sign surrounding the field that captured all balls that went out of bounds. Even if the players missed a goal, our goal was to show fans how they could score gold with Continental’s Contact Tires.
Bernardinho is one of the greatest Brazilian athletes. He is an Olympic Gold medalist as a player, and later as coach. But, he’s also known for his temper: A man who becomes frustrated when he doesn’t achieve anything less than perfection. We developed the idea of using Bernardinho’s traits to integrate them with the brand’s message. We decided to invite Bernardinho and Fernanda Venturini (his wife, and an Olympic Gold Medalist, as well) to demonstrate to consumers that even the man, famous for his athletic abilities and short temper, feels tranquility, and confidence by relying on Liberty Mutual.
Biofenac age rápido na dor e fundo na inflamação para ninguém ficar parado. Para reforçar sua eficácia, o anúncio dá um cala boca na dor. Com uma semelhança entre o som de pedido de silêncio e do spray, criamos o anúncio: "A dor quer te ver parado. E quando ela falar mais alto, Shhhh!!!
Para divulgar o tamanho enorme dos sanduíches Subway, nada melhor que uma comparação irônica com a concorrência. Colocamos um sanduíche da Subway em uma caixa de Big Mac, mas por ser tão maior, ele fica praticamente inteiro pra fora da caixa, demonstrando que Subway é muito mais negócio. O conceito finaliza o anúncio: "Desculpe, mas somos bigger, Mc."
30-second spot: Cheeseburgers, and hot dogs get in your way of feeling and looking your best, and they could never match how tasty and healthy a SUBWAY sandwich is, no matter how much they try. Our idea was to depict unhealthy fast foods trying to be something that they’re not. We “tell them” their efforts are useless because only SUBWAY can offer the ultimate satisfying, and healthy experience.
Seguindo o foco do novo posicionamento do produto Biofenac, criamos um aplicativo nas versões iOS e Android. O Biofenac Runner auxilia o corredor mostrando dados como tempo de corrida, percurso, calorias e ritmo. Além de agenda das corridas e notícias sobre saúde e bem-estar. Tudo voltado para o corredor, seja ele de fim de semana, seja atleta profissional.